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Generalist vs Specialist CRMs in Higher Education. What is best for International Student Recruitment in the UK & Europe?
The historical technology landscape in higher education. In the past, universities tended to react to technology gaps by purchasing specialised, niche solutions meant to solve a single challenge or departmental needs. The unintended consequence over time was a web of independent systems demanding IT management, governance, and budget. Today, institutions are pursuing a ‘tech stack rationalisation’, the understandable desire to reduce or eliminate these disparate systems. In t
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