Generalist vs Specialist CRMs in Higher Education: What's Best for International Student Recruitment in the UK & Europe? Quick answer: For international student recruitment in the UK and Europe, specialist higher-education CRMs (such as Azorus CRM) outperform generalist enterprise platforms (such as Salesforce Education Cloud and Microsoft Dynamics) in implementation speed, affordability, and regional integrations. Higher-education-specific CRMs also provide marketing automat