Purpose-Built
Made for Higher Education.
Unlike anything else.
Azorus is the higher education CRM built for universities in the UK and Europe. It brings every stage of the student journey into one place, from first enquiry and open day to application, enrolment and beyond. For more than 20 years, universities have used Azorus to recruit, engage and support over 25 million students worldwide.
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"We have been using Azorus for over five years, and it's dramatically helped us step up our game in event management, student engagement, and keeping our personal student data in check. Azorus works as a hub for many of our activities, and its easy-to-use interface has made our team much more efficient. The customer support is second to none and always goes above and beyond what we expect."
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Erald Sula, CRM Manager
University of Groningen
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Discover how other institutions leverage Azorus CRM to drive success. Explore our featured case studies from the University of Warwick, Utrecht University, and Edge Hill University.
Why universities choose a specialist CRM
Generic commercial CRMs are built primarily for sales teams. A university CRM needs to easily manage highly individualised student journeys, intakes, programmes, agents and a wide variety of admissions systems. Azorus CRM was designed for higher education from day one, so your teams spend less time adapting the software and more time engaging with students.
Platform Features
Higher Education CRM Features
Lead Management & Tracking
Capture enquiries from any source, score and segment leads, and build unlimited forms with no technical skills. Azorus streamlines lead management with full visibility into each student's journey, automated reminders and lead prioritisation to improve recruitment efficiency and conversion rates.
Event Management
Any type of event. No technical skills. Unlimited use. Run open days, campus tours, applicant days and virtual events with personalised timetables, QR attendance tracking, real-time sign-up statistics, and automated follow-ups.
Tracking & Reporting
Easily report on any data field in the system. Azorus CRM provides real-time reporting, detailed conversion rate analysis, event participation metrics, and communication effectiveness insights helping institutions make data-driven decisions and align recruitment efforts with enrolment goals.
Communications & Outreach
Pick your channel. Powerful, easy to use and unlimited. Email, SMS & multi-channel outreach. Send unlimited personalised communications across email, SMS, calling campaigns, and self-service portals. Unlike other providers, we do not charge for users (seats) or usage (volume).
Application & Admissions Integration
We get along well with others. Connect seamlessly with your existing systems; SITS, Ellucian, NyA, Osiris, Unibuddy, Keystone, SpotMe, Zoom, Teams and more. The Azorus integration layer automatically converts external data into your CRM's standardised format, saving hours of manual work.
Personalisation & Student Engagement
In a competitive higher education landscape, personalisation is crucial. Azorus CRM empowers institutions to deliver personalised engagement at scale including segmented campaigns, dynamic content, behaviour-driven triggers, multi-language support, and self-service student portals.
Frequently
asked questions
How is Azorus CRM priced?
Azorus offers simple, fixed pricing tailored to your institution's size, based on your student FTE. There are no per-user fees and no usage caps.
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Create unlimited data fields, forms, events and emails without restrictions, with pricing fixed for the duration of your contract. New features and upgrades are included in your annual licence at no extra cost, so your CRM keeps improving without your costs going up.
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If you would like to book a call, we are pleased to discuss indicative pricing for your institution.
Does Azorus integrate with our student record system?
Yes. Azorus integrates with the student information systems most widely used across the UK and in select European countries, including SITS, Ellucian, NyA and Osiris, as well as tools such as Unibuddy, Keystone, SpotMe, Zoom, Teams and many others.
If your system isn't listed, get in touch to discuss your setup, or see our application and admissions integrations.
Is Azorus CRM GDPR compliant?
Yes. Azorus was built for GDPR from the ground up, with privacy by design and full university control over consent, retention and deletion.
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Azorus is headquartered in Canada, which the EU and UK recognise as providing adequate data protection, so student data can be transferred to Azorus without additional safeguards. Learn more about our approach to GDPR.
How long does it take to implement Azorus CRM?
Most universities are typically up and running in 6 to 8 weeks. Karolinska Institute in Stockholm recently went live in 38 business days. Our implementation experts guide you through a structured deployment, covering setup, data migration and staff training, with no need for outside consultants or developers.
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And it doesn't end at go-live. Weekly calls continue as part of your regular support, and our Year of Firsts programme walks your team through every milestone in your first year, from your first open day to your first full recruitment cycle.
Experience Counts
Trusted at scale
70M+
Emails sent
8M+
Student sign-ups
7M+
Forms submitted
6M+
Event bookings
