University of Warwick

The University of Warwick has been a client of Azorus for almost 18 years. The platform is used across multiple audiences including foundation, undergraduate, postgraduate and current students, as well as parents, teachers, internal and external colleagues, and the public.

Warwick required a CRM that could manage an exceptionally broad and diverse set of audiences — from prospective foundation students all the way through to current students, alumni, parents, teachers, and institutional partners. Managing personalised journeys at this scale demanded a highly flexible and reliable platform.

Azorus CRM was implemented to manage the full student lifecycle across all of Warwick's audiences. Each audience group benefits from tailored workflows, communication journeys, and data structures — all within a single unified platform. The system's flexibility has allowed Warwick to evolve and expand their use of the CRM over nearly two decades.

Over 18 years, the University of Warwick has built a deeply integrated CRM capability that touches every part of the student journey. The platform supports meaningful, personalised engagement at scale — from first contact with prospective students through to long-term alumni relationships — underpinning Warwick's reputation as one of the UK's leading universities.