Azorus CRM empowers institutions to deliver personalised engagement at scale, tailoring communications and interactions to meet the specific needs and preferences of prospective students and applicants. The platform allows universities to create unique experiences across multiple touchpoints, enhancing the recruitment process and fostering stronger student relationships.
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The platform also supports multi-language communication, helping universities engage with international audiences by delivering messages in students' preferred languages. Together, personalisation and multilingual support enhance the recruitment experience, making it more accessible and impactful for diverse student populations.
Key Capabilities
Easily create online forms and landing pages
Personalisation at every touchpoint
Targeted Communications
Segmented campaigns: create highly targeted email campaigns by filtering on programme interest, country, year of entry, and more
Dynamic content insertion: use placeholders to insert personal details (e.g. student name or programme choice) into emails
Custom communication journeys: personalised email sequences triggered by student behaviour such as opened messages or tracked activities
Self-Service Student Portals
Customised portal views showing relevant information, content, and tasks based on the student's interests or application stage
Adaptive forms that adjust dynamically based on a student's prior responses
Progress tracking and reminders for completing tasks such as submitting documents or registering for events
Event Personalisation
Personalised event invitations based on geographic location, academic interests, or stage in the recruitment process
Attendance tracking and automatic follow-up with personalised content or next steps
Behaviour-Driven Personalisation
Triggered actions responding to student activities — a thank-you email after an enquiry, or programme recommendations after a portal visit
Identify which communication channels each student engages with most and prioritise outreach accordingly
Language & Regional Personalisation
Localised communication: personalise emails and messages by region and deliver in the student's preferred language
Geo-targeted campaigns: adjust messaging and offers based on the student's geographic location
Profile-Based Insights
Comprehensive student profiles built by accumulating data from interactions, enquiries, form submissions, and event attendance
Tailored recommendations: suggest programmes, events, or actions specific to each student's academic goals and interests
Segmentation
Filter Engine & Target Groups
Effective communication stems from intelligent segmentation. Within the Azorus platform is a powerful central segmentation engine that powers the personalised content triggering emails, SMS, calling campaigns, and even the very content users see in their emails and portal pages.
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The matching process takes place in the background, automatically compiling and segmenting data in real-time without the need for manual input — once a filter has been made, it will constantly search for new users who match its criteria.
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Create simple rules such as "Year of Entry = 2025" or complex rules combining multiple criteria across programme interest, level of study, country of birth, and more. Invert criteria with one click, save all filters for future use, and organise them with drag-and-drop folders.
Platform Features
See our other features
Impact
Azorus CRM transforms the student journey
By leveraging dynamic data and behaviour-based triggers, institutions can increase conversion rates by delivering the right message at the right time, build deeper relationships through individualised communications, improve efficiency by automating personalised workflows, and drive retention by keeping prospective students engaged throughout the recruitment funnel.