Case Study · London, UK

University of Westminster

Overview

The University of Westminster in the heart of London is a true destination university attracting students from the UK and around the world. Azorus CRM is the backbone for prospective students and applicants with critical integrations to SITS, Unibuddy and SpotMe.

Challenge

Westminster needed a unified CRM that could serve as the central hub for all prospective student engagement, connecting seamlessly with their existing technology stack including SITS for admissions, Unibuddy for peer mentoring, and SpotMe for event management.

Solution

Azorus CRM was deployed as the central prospective student management platform, with deep integrations built to SITS, Unibuddy, and SpotMe. This created a seamless data ecosystem where student interactions across every touchpoint were captured and visible in one place, enabling truly personalised engagement throughout the entire recruitment journey.

Results

Westminster now benefits from a fully connected recruitment technology ecosystem. Staff can view a complete picture of every prospective student's journey, from first enquiry through to application and enrolment, with all third-party interactions feeding into a single CRM record — dramatically improving both efficiency and student experience.

Key Facts

Location: London, UK

Type: Destination University

Integrations: SITS, Unibuddy, SpotMe

Audience: UK & International Students

Features Used

SITS Integration

Unibuddy

SpotMe

Lead Management

Event Management

Communications

"Azorus is a true CRM ecosystem and this ensures I can work with speed, consistency, and accuracy. We really couldn't have achieved what we have at Westminster without the support of the team at Azorus."

Andy Ball

CRM Manager, University of Westminster

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