Award
Modern University of the Year
CRM
Led Growth
100%
Plan to Renew
Overview
Edge Hill University is on a roll and has achieved incredible results over the years. Yet another award winner as the 'Modern University of the Year', it is no surprise that CRM is at the heart of what they do every day.
Challenge
As a rapidly growing and award-winning institution, Edge Hill needed a CRM that could keep pace with their ambitions. Managing an increasing volume of prospective students while maintaining a high-quality, personalised experience required a robust and scalable platform.
Solution
Azorus CRM became the operational backbone of Edge Hill's student recruitment activity. The platform enabled the team to manage high volumes of leads, deliver personalised communications at scale, and gain real-time visibility into recruitment performance — all without the need for additional headcount or complex IT infrastructure.
Results
With CRM at the heart of their recruitment strategy, Edge Hill has consistently delivered impressive results year on year. The university's award-winning status reflects a culture of excellence that is supported and enabled by a best-in-class CRM implementation — demonstrating what is possible when technology and strategy are perfectly aligned.
Key Facts
Location: Lancashire, UK
Type: Modern University
Award: Modern University of the Year
Focus: CRM-Led Recruitment
Features Used
Lead Management
Communications
Event Management
Reporting
Automation
"What we needed most was a supplier with the flexibility to deliver exactly what we required, not just a one-size-fits-all solution. It was clear to us that a generic commercial product wouldn't meet the unique demands of the higher education sector."
Liam Owens
Director of Student Recruitment, Edge Hill University
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