Your CRM system is simply better when it can consume data from a variety of different sources. Perhaps the most important data source will be your Student Information System (SIS), but there are also a variety of other potential sources of information that can help your teams.
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The Azorus CRM platform provides a variety of different integrations that help to increase efficiencies and maximise your return, while also ensuring the student experience is the best it can be. The Azorus integration layer allows clients to create rules which seamlessly convert external data into your CRM database's standardised format — saving hours of manual work, reducing friction and improving data accuracy.
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See how the University of Westminster connects Azorus with SITS, Unibuddy and SpotMe.
Partner Integrations
Connected with the tools you already use
Unibuddy
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Keystone Education Group
Automatically receive leads from over 450 lead generation websites managed by Keystone such as findamasters.com or academiccourses.com. Leads are automatically consumed by our CRM, triggering personalised email communication plans to engage these students and guide them towards the appropriate next step.
The Ambassador Platform (TAP)
Captures leads generated through peer-to-peer chats between prospective and current students. Provides valuable insights such as student ratings and ambassador performance ratings, along with the necessary data to incorporate these leads into the universities' segmented communication plans.
SpotMe
Take bookings for your online SpotMe experiences and events and let Azorus create SpotMe accounts via the SpotMe API. Collect the student's personalised URL for each event and automatically deliver students to the event when it goes live, marking attendance in the CRM system. Leverage Azorus' personalised, dynamic event reminders to boost participation.
Meet&Engage
If your institution uses Meet&Engage our integration package allows you to use powerful SSO links to bring students straight into the M&E sessions they want, or to see what other online events are planned. The integration allows you to import the chat conversations students have taken part in, including when they attended and what their level of engagement has been over time. These metrics become important to trigger further personalised invitations or next step instructions, depending on where the student is in the recruitment cycle.
Online Events
Azorus integrates with Zoom, Teams, GoToWebinar and other platforms to host online events seamlessly. Manage event registrations through Azorus with the system automatically sending reminders via scheduled emails. When the event starts, the system can distribute the event URL and track participants by marking those who click the link as attendees.
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After the event Azorus can use this data to send follow-up emails to attendees and invite absentees to future events automatically.
Partner Integrations
Connected with the tools you already use
Calendy
Unibuddy
Net Natives
Student Room
Talkdesk
Meet & Engage
TAP
Keystone
Bonjoro
Chatify
Gecko
Springpod
Kaltura
SpotMe
Vepple
Online Events
Partner Integrations
Connected with the tools you already use
Calendy
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Unibuddy
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Net Natives
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Student Room
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Talkdesk
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Meet & Engage
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
TAP
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Keystone
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Bonjoro
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Chatify
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Gecko
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Springpod
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Kaltura
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
SpotMe
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Vepplie
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
Online Events
Automatically add leads directly from Unibuddy or update existing leads with Unibuddy information. Find out when students are chatting, what concerns them, and how engaged they are to build profiles and trigger next step communications. Take bookings for your online Unibuddy events and deliver students to them via Azorus, with full attendance marking.
SIS Integrations
NyA integration for
Swedish universities
Azorus connects to NyA Open, the national admissions platform for Swedish higher education, so marketing and admissions teams can use their own applicant data in the CRM. Staff can contact students and report on applications without waiting for a data export.
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What is imported: NyA Open updates once per day for every Swedish university. Azorus extracts 44 data points and imports any changes to a student's record automatically, so university staff do not manage the integration. Key fields include contact details, programmes applied for, the status and priority of each application, and merit country (the country of previous study).
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Personalised communications: Students can be targeted by programme, application status, priority ranking and merit country. Universities build automated communication plans for each audience, such as Bachelor's EEA and Non-EEA, or Master's EEA and Non-EEA. Messages are sent automatically as students apply and progress. Calls to action adapt to each student's stage, and reminders cover priority changes and submission deadlines.
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Reporting: The whole team can report on applications. For example, you can see how many leads from a fair went on to apply, or how many people who clicked an advert and completed a form applied.
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Setup: The standard NyA integration works out of the box, and a CRM instance is typically ready in 6 to 8 weeks.
Additional NyA Open data points can be added on request.
SIS Integrations
Student information and
admissions system integrations
The Azorus CRM platform is purpose-built with the ability to integrate with any number of external systems based on structured data exchange. For universities in the United Kingdom we have an out-of-the-box API connector that integrates seamlessly with Tribal Group's SITS student record system. Our integration capabilities also extend to other common SIS systems. In Sweden we also have a pre-built integration with NyA, the national admissions platform for higher education.
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As a standard offering our platform allows clients to configure their own imports themselves, updating both standard and customer-defined data fields. We also offer custom integrations which allow for more elaborate communication with any system.
