12+
Years with Azorus
Multi
Audience Management
100%
Plan to Renew
Overview
Utrecht University has been working with Azorus CRM for nearly twelve years. The system is used across multiple audiences, ranging from bachelor and master students to professional education — making it one of the most comprehensive and long-standing CRM implementations in higher education.
Challenge
As one of Europe's leading research universities, Utrecht needed a CRM solution that could handle the complexity of managing communications and lead tracking across vastly different student audiences — from domestic bachelor applicants to international postgraduate professionals.
Solution
Azorus CRM was implemented as a centralised platform to manage all prospective student interactions. The system's flexibility allowed Utrecht University to configure unique workflows, communication journeys, and data structures for each of their distinct audience groups — without the need for expensive customisation or external consultants.
Results
Over twelve years of partnership, Utrecht University has continuously expanded its use of Azorus CRM. The institution benefits from personalised, timely communications delivered at scale, improved lead conversion rates, and a single source of truth for all prospective student data across every programme and faculty.
Key Facts
Location: Netherlands
Type: Research University
Audiences: Bachelor, Master, Professional Education
Partnership: 12+ Years
Features Used
Lead Management
Multi-Audience
Email Campaigns
Event Management
Reporting
"Based on Utrecht University's long-standing experience, Azorus is highly recommended as a CRM solution for higher education."
Dominic Kok
CRM Manager, Utrecht University
case studies
View more case studies
University of Westminster
The University of Westminster in the heart of London is a true destination university attracting students from the UK and around the world. Azorus CRM is the backbone for prospective students and applicants with critical integrations to SITS, Unibuddy and SpotMe.
AUB automated their communication processes, leading to personalised engagement and streamlined tasks such as lead imports, international application feedback, and event management. With Azorus CRM, AUB's marketing team now focuses on creative initiatives rather than system integration.