Case Study · Bournemouth, UK

Arts University Bournemouth

Auto

Communications

Events

Fully Managed

100%

Plan to Renew

"AUB International has used Azorus for the last two years, transforming how we engage with enquiries, applicants, agents, and schools. The platform helps us analyse and improve communications, while features like documents, forms, and events save hours of manual work. Everything is now centralised, and the support has been invaluable. We can't imagine working without Azorus!"

Siobhan Elliot

Arts University Bournemouth

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Overview

AUB automated their communication processes, leading to personalised engagement and streamlined tasks such as lead imports, international application feedback, and event management. With Azorus CRM, AUB's marketing team now focuses on creative initiatives rather than system integration.

Challenge

AUB's marketing team was spending significant time on manual, repetitive tasks — importing leads, sending generic communications, and managing event logistics. This left little capacity for the creative, high-value work that drives genuine student engagement and conversion.

Solution

Azorus CRM was used to automate AUB's end-to-end communication workflows. Lead imports became automatic, international application feedback was systematised, and event management was centralised within the platform. Personalised, triggered communications replaced manual outreach — ensuring every prospective student received the right message at the right time.

Results

By automating manual processes, AUB's marketing team reclaimed significant time and redirected their energy toward creative, strategic initiatives. Student engagement improved through personalised communications, and the team gained a reliable, scalable system that grows with the institution's ambitions.

Key Facts

Location: Bournemouth, UK

Type: Specialist Arts University

Focus: Automation & Communications

Team: Marketing-Led

Features Used

Automation

Event Management

Lead Import

Communications

International Applications