Event Management for
Higher Education

Open days, tours and campus events are an important part of a student recruitment strategy. To meet the needs of our clients Azorus has developed a robust Events Module. Prospective students are able to create an in-depth itinerary of sessions and activities in which they would like to participate for any given event.

Virtual events or in-person events. 

We can help.

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Key features of this module include:

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• lead scoring

• auto-close of events at capacity

• real-time sign-up statistics

• customisable sign-up forms and event pages

• program itinerary production and bar code capability

• attendance tracking

• registration of guests in connection with each prospective student

• accommodation of special requests, e.g. accessibility, dietary etc.

• public events page 'hub' allowing students to see all upcoming events at any time

• easy-to-navigate interface with a modern design

• send event reaction emails to students who have booked an event, a session within an event, attendees and absentees

• event categories, session categories and parent categories – all of which are tracked

• full mobile support

• full multi-language support

Event communications can be set with filters to specifically target the intended audience (e.g. students interested in a specific field of study). You will have the ability to send email invitations to segmented audiences to various events, allow prospects and applicants to RSVP, send event reminders and follow-up communications.

Easily create flexible forms for your prospective students to complete, with custom fields to capture the information you need to know about each guest. 

• GDPR compliant (EU only)

• custom data capture

• relationships between fields

• data validation for phone numbers, addresses, and more

• hidden inputs

• triggered questions based on previous responses

In only a matter of minutes, you can create powerful and flexible forms to collect the data you need for any type of event at your institution. 

Our event management capabilities allow you to create any number of different types of events that can include personalised timetables.

• campus tours 

• student interviews

• general open days

• applicant open days

• offer holder open days

Increase the number of students who attend your event by getting them invested and excited about your day through our advanced planning features. 

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Running your events has never been easier. Let your events run themselves, set them up and watch as students are able to manage the process themselves.
 

• barcodes generated for registering attendance

• confirmation pages for the student, including their timetable

• the ability to manage their bookings without contacting your events team

• calendar integration

• set up automatic confirmation, cancellation, and reminder emails for every event easily

• set up SMS messages for reminders prior to the event, or to give key information on the day such as traffic updates or WiFi access instructions​
   

Your prospective students have an expectation that booking an event should be both informative and intuitive. They are conditioned to online experiences such as those provided by successful commercial enterprises. Our events module has been designed to ensure the end-user experience is easy, helpful and fast. 

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The University of Warwick

"We have successfully run our large and complex Undergraduate Open Days, 40+ versions of Offer Holder Open Days, all our Campus Tours and other on and off-campus recruitment events using the Azorus Events module for the last several years.

The system is extremely robust and handles a huge volume of bookings with no issues and the functionality allows us to handle a vast array of variations of sessions, locations, timings, booking methods etc. We have been working together with Azorus for 12 years and there’s a reason for this. The relationship that has been developed over the years is unlike any I’ve experienced with any supplier before… and this frank, honest and good-humoured approach makes them a joy to work with." 

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Richard Harrison - CRM Manager

Utrecht University

“We really like the fact that Azorus exclusively works in the field of higher education. All their clients are universities in North America, the United Kingdom and the Netherlands. We learn from all these clients; we learn from each other. We feel that as clients we truly have an influence on the further development of the CRM product. Azorus is a living system. It starts with a standard package, but from then on it is constantly being developed further in cooperation with the clients. That is all part of the agreement once you become a client of Azorus.” 

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Dominic Kok - CRM Manager

University of Westminster

“Azorus offers a highly customizable CRM which empowers HEI’s. From creating tailored online web portals, multiple offline recruitment forms, and highly targeted e-mail campaigns; we have the tools and access to manage all features, which greatly enables us to act fast, decisively and independently. When questions are raised or support needed, I can rely on Azorus to respond quickly and provide assistance, ensuring that we are able to deliver projects on time.”

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Andy Ball - CRM Manager