Utrecht University’s client perspective
on Azorus CRM and the CRM market.

Utrecht University selects Azorus for long-term CRM success.

A sector-focused best-of-breed CRM from the start.

October, 2025 - Nearly twelve years ago, Utrecht University selected Azorus CRM to serve a wide range of audiences — from bachelor and master students to professional education. The decision was based on a comprehensive evaluation of more than 300 requirements. In terms of both functionality and cost, Azorus came out on top.

"Based on Utrecht University’s long-standing experience, Azorus is highly recommended as a CRM solution for higher education."

Dominic Kok

CRM Manager, Utrecht University

Agility and ease of implementation

Fast deployment compared to enterprise systems

Azorus CRM can be operational within weeks, unlike large enterprise systems that require lengthy and complex rollouts. At Utrecht, the extended timeline was due to internal discussions, not system limitations.

A proven choice over time

Why Utrecht keeps choosing Azorus

Over nearly twelve years and three separate tender processes, Utrecht has consistently reaffirmed Azorus as the best fit. Competing solutions, including enterprise options, were evaluated, but Azorus remained ahead thanks to its education focus, service quality, and cost-effectiveness.

“Enterprise CRM's are a powerful option, but their development is driven by the commercial sector and supported through resellers. Azorus provides direct support from a team that truly understands higher education, and at a far lower cost.”

Practical advice for institutions

What to consider when selecting a CRM

Speak with comparable institutions about their experiences.
Identify critical functionalities and intended usage (staff, database size, communication volume).
Understand pricing models — Azorus does not tie costs to users, emails, or database size.
Evaluate the quality and accessibility of service, as this varies widely between vendors.

Tips for a successful rollout

Define early which audiences to serve and the goals to achieve.
Start with a pilot or limited rollout before scaling up.
Involve faculties and departments early to build ownership.
Maintain high data quality — the system’s value depends on it.
Choose a simple, intuitive platform to maximise adoption.

Overcoming challenges in CRM adoption

A key challenge at Utrecht was aligning CRM use across decentralised faculties, while ensuring data quality and encouraging staff buy-in. Azorus supported the university in managing organisational change, easing the transition to full adoption.

The advantages of Azorus as a
best-of-breed CRM solution for Utrecht University

Unrivalled service and ongoing support tailored specifically to higher education.
A powerful purpose-built platform that is highly flexible and able to adapt to a wide variety of institutional needs.
Significant cost advantage vs Enterprise CRM options with transparent, all-inclusive pricing.
A progressive roadmap shaped by input directly from universities, embedding sector knowledge into the platform.

UU, 2024 - Foto University Hall [low res].jpg

Utrecht University’s client perspective on Azorus CRM and the CRM market.