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Conversion Optimisation

Student conversion within Higher Education revolves around several key points along the student journey. An institution’s marketing activity can influence a prospective student’s Decision-Making Process (DMP) at each of these points. This makes them unique and important opportunities to increase that institution’s standing with a given student, as well as persuade them to select that institution for their post-secondary education.
Four of these stages are presented below:

These key stages include:
1.    Early course information and university ranking
2.    Attending a university open day
3.    Attend an applicant open day
4.    Receiving conversion activities post-application, pre-final choice decision

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