Student conversion within Higher Education revolves around several key points along the student journey. An institution’s marketing activity can influence a prospective student’s Decision-Making Process (DMP) at each of these points. This makes them unique and important opportunities to increase that institution’s standing with a given student, as well as persuade them to select that institution for their post-secondary education.
Four of these stages are presented below:
These key stages include:
1. Early course information and university ranking
2. Attending a university open day
3. Attend an applicant open day
4. Receiving conversion activities post-application, pre-final choice decision