How a clear vision led the way into the world of
CRM for Higher Education
Taking the plunge with CRM
Going back to 2010, Edge Hill University recognised they needed to “take the plunge into the world of CRM for higher education and implement a solution.” The university had a clear vision of what it wanted right from the start.
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The initial focus for the university was on student recruitment and the Edge Hill team, led by Liam Owens, Director of Student Recruitment wanted functionality for managing all their different events, particularly Open Days, a platform for personalised communications including email templates, SMS, calling campaigns, and a database that would allow reporting and analysis. And importantly, Edge Hill needed a system that would allow the admissions team to also engage with applicants with an integration to their student record system, Quercus by Ellucian.
"What we needed most was a supplier with the flexibility to deliver exactly what we required, not just a one-size-fits-all solution. It was clear to us that a generic commercial product wouldn’t meet the unique demands of the higher education sector."
Liam Owens
Edge Hill University
Azorus is a partner in transformation at Edge Hill
Edge Hill University uses key components of the Azorus CRM to gain a competitive advantage:
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Prospective Student Lead Scoring: Gain a competitive edge by precisely prioritising and engaging with potential students, leading to a higher conversion rate and improved enrollment outcomes.
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Targeted Personalised Communications: Deliver tailored messages that resonate with individual interests and needs, fostering stronger connections and driving enrolment through personalised engagement strategies.
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Integration with Quercus by Ellucian: Seamlessly manage student data and gain comprehensive insights into currently enrolled students, enabling personalised support and retention strategies for enhanced student success and satisfaction.
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Currently Enroled Students: Leverage comprehensive data on currently enroled students to personalise support, interventions, and services, ultimately contributing to improved retention rates and student satisfaction.
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Lead Capture Management: Streamline the lead capture process to maximise conversion rates and optimise recruitment efforts, ensuring that no potential student falls through the cracks and every opportunity is maximised.
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Event Management System: Efficiently organise and execute events to facilitate meaningful interactions with prospective students and stakeholders, enhancing Edge Hill's reputation and fostering stronger engagement with the university community.
"Azorus has been a real partner. They never felt like just a supplier, and I say that quite genuinely. From recruiting students to now helping currently enroled students. The CRM journey continues to evolve.”
The CRM project continues to evolve at Edge Hill University and again, Liam Owens is at the helm of another big change.
"When we selected Azorus over a dozen years ago, it was clear that their solution was very flexible and could adapt to meet our needs.
Given the tremendous success we have had with the system helping us meet our student recruitment goals, I wondered if these same capabilities could be used with currently enroled students. The answer was a resounding yes and we are now implementing the Azorus CRM system for all of our enroled students with a link to Quercus."
Together we continue to innovate and push the boundaries.
“We want to use our CRM solution from Azorus to keep innovating, keep looking for new ways of doing things, keep finding more efficiency in what our staff is doing, and get better results.
Having the ability to work with a team like Azorus that shares our view of innovation just makes the whole experience that much more pleasurable. We knew that just acquiring a CRM system would only put us on a level playing field. If we want to get an advantage, we must have a unique system and use it better than anyone else. Finally, we are working with a company that can do that for us.”
