How to improve your Yield Management

Optimizing your institutional yield is central to your overall enrollment management objectives. Once you have identified your admitted students, it is critical to show them a "pathway" to actually enrolling at your institution.

Today's students are sophisticated on-line shoppers and they have applied to your institution for a reason. Ensure that you are reinforcing the reasons to students and their parents after they are admitted.

There are a variety of factors that can influence students throughout the summer months to ensure the "summer melt" is minimized. You have already done a lot of the heavy lifting... actually getting the students to apply. Make them feel like part of your institutional community instantly after you accept their application. Each student is an individual so make them feel like they are the only admitted student at your institution... How do you do this?

• Personalized email communications that reflect their interests in your institution. Did you know that email is the preferred choice of student's to receive information from their college or university? Over 85% prefer email as their preferred mode of communications (ECAR 2007).

• Ongoing communications that are timed to automatically "drip" to your admits keeping them informed of activities and events that match their profile.

• Show your admits that you care by providing resources to them on a timetable that ensures their attitude towards your institution remains positive.

• Provide a means for faculty or other advisors to get involved easily with those highly desirable admits and communicate with them throughout the summer when they are most vulnerable to change.

Azorus Yield Management program - 7 easy steps that will increase your Yield rate for 2008.