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A great looking, informative, user friendly website caught my attention much more so than an expensive promotional brochure that ended up in the recycling. - Student View Report, copyright 2005

CRM for Students

To gain and ultimately retain your students today your "customer service" practices must be excellent. And to no one’s surprise, you also need to control your costs while delivering on this mission critical objective. Think of this as a journey toward Customer Relationship Management, CRM as it is otherwise known. Customer service actually starts very early, well before you may even realize it. It starts when a student arrives on your website, perhaps in the middle of the night, when you’re not even there. They are checking you out and will quickly make decisions about whom you are, and by how they are treated? If they have questions, how fast do you respond? How personal are you? How accurate is the information? How easy is it for them to find what they want? These are all "moments of truth" for your institution. Student frustration or slow responses in any of these areas are a recipe for student dissatisfaction.

How do you overcome these challenges?

This is what we do. We exist to solve these challenges by enabling our clients to be better at helping their students from the very first point of contact. We do this by enhancing the electronic channels to deliver quick access to personalized information, by providing students with answers fast - no waiting for an email reply or waiting on hold. And we do it by engaging with students on their terms. Put simply, communications are managed and streamlined across the many contact points that you have with your students.

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2008
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2008
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