Solution overview
The Azorus CRM Solution is focused to your specific needs. Every university is different and we want to provide you with what works for you; now and in the future. We offer a tailor-made approach combining a detailed communication strategy, a solid CRM platform, a complete package of professional services and a leading-edge Social Media Intelligence (SMI) tool.
Communication strategy
A successful CRM solution is dependent on a well thought out communication strategy that is structured around your institution’s objectives. We have the knowledge to help identify points of pain within your institution, and work with your marketing department to fine tune your communications plan for prospective students in order to get the most ROI out of our services.
We take a close look at current branding, print collateral, direct mail, promotional fairs or shows and open houses before making any strategic recommendations. This detailed review will help us “get to know” your institution and will enable us to seamlessly integrate your CRM solution into your existing communication plan.
CRM platform
Some of the key elements of the Azorus CRM system include:
• personalized, integrated, contemporary web portals
• reporting tools for analytical data examination
• form data management and activity tracking tools
• targeted, personalized, communications management tools
• virtual and physical event management tools
• digital recruit data collection for high school visits and fairs
• yield management programs and strategies
These are just some of the functions that our CRM platform is capable of. The Azorus CRM solution has a variety of other elements which are available by request. We would be happy to introduce them to you when we have a closer look at your specific situation.
Professional Services
Our CRM Solution goes beyond just software. We provide a working partnership with our clients in order to get them the best results after implementation. Our innovative, friendly and passionate professional services team takes pride in helping our clients meet their goals. Through constant two-way communication, we are able to ensure that your CRM solution evolves along with your marketing efforts and remains relevant over time.
Some of the professional services we provide post-implementation include, but are not limited to:
• consulting
• communications planning
• portal edits and content updates
• development of custom email templates and/or campaigns
• custom and regular report creation for measuring metrics
• prospect record imports
• record optimization
• additional training
Azorus Social Media Intelligence
We know that social media is becoming critically important to higher education institutions around the world and trends show that an increasing number of schools are monitoring their online presence and reputation. As a result, we are proud to provide a new advanced Social Media Intelligence (SMI) capability that is unique to Azorus. Using our SMI software we are capable of monitoring and listening to over 100,000,000 websites. We use this capability to gather strategic information on what is being said about an institution and their competitors in the social media world.
Why is this important to higher education institutions?
Briefly, we believe that Azorus SMI will be useful for you to:
• Generate leads in targeted audiences and find the right students
• Protect your reputation and brand by engaging in online ‘conversations’
• Identify challenges to your institution’s reputation as soon as possible
• Monitor the effectiveness of your own social media strategy
• Maximize your marketing communications ROI
