Research and articles
We see the advantages of a university or college adopting CRM to assist with all facets of recruitment, retention and student lifecycle communications. But, it's not just our view. Through our role as providers of higher education CRM, we keep our finger on the pulse of events, opinions, data and reports which surface in both the CRM and the higher education worlds.
Below are a few compelling articles we have gathered over the past nine years, giving you the opportunity to read others' take on this essential tool.
Don't just take it from us, take it from them.
Noel-Levitz, 2010: E-Expectations 2010 - Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students (pdf)
Campus Technology, 2010: 4 Effective Prospecting Strategies (blog article)
Gartner, 2009: Q&A: The Role of CRM in Higher Education Student Life Cycle Management (pdf)
DataMonitor, 2007: Assessing the State of CRM Adoption Amongst Higher Education Institutions, CRM uptake is sprinting towards the tipping point (pdf)
Noel-Levitz, Survey, 2005: Navigating Toward E-Recruitment: Ten Revelations About Interacting with College-Bound High School Students (pdf)
EDUCAUSE and NACUBO, 2002: Web Portals and Higher Education - Chapter 3, Customer Relationship Management: A Vision for Higher Education (pdf)
University of Massachusetts Dartmouth, 2010: Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year
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- Jeff Fuller, University of Houston
