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        <title>Azorus News</title>
        <description>Azorus events and news</description>
        <link>http://azorus.com</link>
        <lastBuildDate>Wed, 10 Mar 2010 08:11:27 +0100</lastBuildDate>
        <generator>FeedCreator 1.7.2-ppt (info@mypapit.net)</generator>
        <item>
            <title>Lake Superior State University (LSSU) embraces advanced Customer Relationship Management (CRM)</title>
            <link>http://azorus.com/news/view_news.html?news_id=49</link>
            <description>test 1</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Eastern Illinois University Selects Azorus CRM</title>
            <link>http://azorus.com/news/view_news.html?news_id=48</link>
            <description>Azorus Inc. (www.azorus.com), CRM software and services firm focused exclusively in the higher education market is pleased to announce that they have partnered with Eastern Illinois University (EIU) to deliver CRM services to their prospective students.



In 2008, EIU received Yield Management services from Azorus and saw immediate results, generating more than 100 new enrolled students; raising their overall yield by 1% and incoming ACT by 1 point. As a result of this success EIU developed an RFP for a CRM platform capable of automated emails, personalized student portals, natural language FAQ, social media tools, and ongoing support services such as email reputation management. Azorus was selected from a list of potential vendors to deliver these capabilities.



Brenda Major, Director of Admissions for EIU, explains why Azorus chosen above the rest. &quot;Selecting Azorus came down to a number of factors. We believed throughout the entire process that we were viewed at all levels of their organization to be a valued customer and that our needs were to be addressed by the entire company. The capabilities that Azorus provides, along with their reputation for excellence, gives us confidence that we will soon be providing a higher degree of personalization, automation, and relevant material to our future students than any other school in the region.&quot;</description>
            <author>info@azorus.com</author>
        </item>
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            <title>University of Houston signs up for the Azorus Yield Management Program for the second year</title>
            <link>http://azorus.com/news/view_news.html?news_id=46</link>
            <description>Azorus Inc. (www.azorus.com), a CRM software and services firm focused exclusively on the higher education market is pleased to announce that the University of Houston (UH) has signed up for the Azorus Yield Management Program for the second year.

In April 2008, UH contracted with Azorus to extend their connection with admitted students.  The university did not have the ability to easily segment their admitted student pool and had limited capabilities communicating with students and parents through the summer and was keen to outsource the effort to a recruitment partner.

In executing a similar program to last year, the university will be able to deliver personalized and branded email messages to their accepted student population.  The messages that will be delivered and tracked, are segmented on the key recruitment areas defined by the University of Houston's strategic plan.    

On behalf of UH, Azorus will deliver meaningful content to students throughout the summer months.  The messages received by each student will be unique based on that student profile.  By tracking each communication, and the results of click-through and opens on an individual student basis, UH will be able to analyze the data to understand who is truly engaged and take appropriate action as the fall term approaches.

The result of this program in the fall of 2008 was a 4.4% increase in the previous conversion of accepted students.

&quot;Having Azorus execute a very similar program again this year was a given&quot; says Jeff Fuller, Director of Recruitment at UH.  &quot;The entire Azorus team was great to work with and the results we had last year exceeded our expectations.  Focusing on yield conversion is somewhat new for us and the work Azorus did last year was certainly beneficial to our institution, but it also added exceptional value for our incoming students.&quot;</description>
            <author>info@azorus.com</author>
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            <title>Big Bend Community College selects Azorus CRM solution</title>
            <link>http://azorus.com/news/view_news.html?news_id=45</link>
            <description>Azorus Inc. (www.azorus.com), a CRM software and services firm
focused exclusively on the higher education market is pleased to announce that Big Bend
Community College, in Washington State, has selected the company's CRM solution. This suite
of CRM capabilities will help the college track and manage students from initial point of contact
through enrollment.

Big Bend Community College is taking a proactive approach in developing a strategic
communication plan that will allow the college to make stronger relationships with a growing
prospective student audience.

&quot;We were finding, like many institutions, that we were experiencing a significant drop off from
application to enrollment.&quot; explains Russ Beard, Director of Information and Communication
Services. &quot;We wanted to create an innovative communication plan that allows us to deliver
various messages to our prospective student audiences in a personalized manner.&quot; &quot;In
partnership with Azorus we are building a communication strategy that contains a series of
emails and personalized portal communications to ensure that each student receives tailored
communications based on their interests as they consider college options.&quot;

The adoption of the Azorus solution offers college executives not only recruitment tools, but also
the ability to streamline operations and generate critical data to empower data-driven decision
making for future strategy.

Like many institutions, Big Bend Community College was concerned about the potential impact
a CRM project could have on staff resources. Selection of Azorus' Professional Services ensures
that their team can focus on daily duties, explains Beard, &quot;Having a tool is important to us, but
having a partner who will help ensure the solution is working as it should was one of the most
important considerations for our college.&quot;</description>
            <author>info@azorus.com</author>
        </item>
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            <title>Tacoma Community College Selects Azorus CRM Solution</title>
            <link>http://azorus.com/news/view_news.html?news_id=5</link>
            <description>Azorus Inc., a CRM software and services firm focused exclusively on the higher education market is pleased to announce that Tacoma Community College, in Washington State, has selected the company's CRM solution. This suite of CRM capabilities will help the college track and manage students from initial point of contact through enrollment.

With the recent completion of a communications mapping process, Tacoma Community College requires the capability to execute various messages to their prospective student audiences in a personalized manner. Azorus has been tasked with building a communication strategy that contains a series of emails and personalized portals to ensure that each student receives the correct communication as they consider college options.

Dale Stowell, director of marketing and communication at the college points out, &quot;Previously, no one entity or department was managing the overall enrollment and communications process. Selection of Azorus enables us to execute both processes from within a single solution.&quot;

Tacoma is experiencing a decline in the number of available prospective students, in part due to families moving to more rural locations. Dolores Haugen, who is the director of enrollment management at the college, says that &quot;Being able to maximize the recruitment efforts within the confines of the city, as well as in outskirt destinations, are vital to Tacoma Community College's enrollment strategy.&quot;

The adoption of the Azorus solution offers college executives not only recruitment tools, but also the ability to generate critical data to empower data-driven decision making for future strategy.

Like many institutions, Tacoma Community College was concerned about the potential impact a CRM project could have on staff resources. Selection of Azorus Professional Services ensures that their team can focus on daily duties as Azorus is tasked with ensuring the tool executes. &quot;Having a tool is important to us, but having a partner who will help ensure the tool is working as it should was one of the most important considerations for our college&quot;, says Stowell.</description>
            <author>info@azorus.com</author>
        </item>
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            <title>Mercyhurst College Selects Azorus CRM Solution</title>
            <link>http://azorus.com/news/view_news.html?news_id=4</link>
            <description>Azorus Inc., a CRM software and services firm focused exclusively on the higher education market is pleased to announce that Mercyhurst College, Erie, Pennsylvania has selected the company's CRM and Digital Recruit solutions. This suite of CRM capabilities will help the college optimize recruiting efforts by delivering personalized communications to prospective students.

Mercyhurst College is taking a unique approach to managing its prospective students by implementing a CRM solution.; optimizing processes, while growing their reputation as an innovative private institution, Mercyhurst College is the first institution to utilize the Digital Recruit solution in the United States.

The Digital Recruit solution captures prospective student information electronically and automatically delivers personalized emails to students immediately following a recruitment event. Coupled with the Azorus CRM capability, this will create a powerful, yet easy to use solution that enables the recruitment office to personalize and automate communications for prospective students. Using the portal capabilities, as well as a host of other electronic based communication tools, Mercyhurst College is preparing to advance their capabilities in speaking with today's Digital Native students.

Following an extensive CRM selection process, Mercyhurst selected Azorus because they want to work with a CRM vendor that understands their unique needs and has excellent relationships with their other customers. Christopher Coons, Director of Admissions voices, &quot;Azorus brings two important pieces together for us with this solution; an exemplary support model to build a business partnership and a unique suite of tools enabling us to greatly enhance the way we currently manage and communicate with our prospective students.&quot;.</description>
            <author>info@azorus.com</author>
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            <title>St. Francis Xavier University; Building a Strong CRM System One Step at a Time</title>
            <link>http://azorus.com/news/view_news.html?news_id=3</link>
            <description>Azorus Inc., a CRM software and services firm focused exclusively on the higher education market is pleased to announce that St. Francis Xavier University (StFX), one of Canada's top undergraduate universities, is building on the success of last year's recruitment efforts with Digital Recruit by acquiring the entire suite of CRM capabilities from Azorus.

StFX began the fall 2007 recruiting cycle using the Azorus Digital Recruit solution to capture prospective student information electronically and automatically deliver email to students immediately following a recruitment event. Having been able to personalize the response to 3000 prospective students the same day they met them, StFX has tasked Azorus to take them to the next level of personalized student recruitment.

StFX's Director of Admissions and Recruitment, Robb Parker voices &quot;ensuring that our entire recruitment effort is personalized to each student is critical to us retaining our high profile. The Digital Recruit solution certainly helped us enhance our presence with today's students and adopting the Azorus CRM system in its entirety allows us to not only build on that level of personalization, but also to streamline many other internal processes.&quot;

In a province with a declining prospective student population, along with ten other universities, competition for students is fierce. For StFX, the Azorus CRM system will not only allow them to do a better job wrapping their arms around these students, but to also foster relationships with students in other markets. Says Parker, &quot;Being able to maintain the percentage of Nova Scotia students is vital to our institutional philosophy. In order to do that, we believe that Azorus will offer us a competitive advantage in terms of speed and personalization, which combined, will put us as a first choice for students in the region.&quot;

While maintaining a regional balance is important, other markets are clearly in their crosshairs. As summarized by Parker, &quot;The allure of the Azorus platform is the ability to build not only better relationships, but more of them. Being able to deliver equally high levels of service to students in other countries, two provinces away, or down the street will ultimately help us demonstrate what students should expect once they get here.&quot;</description>
            <author>info@azorus.com</author>
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            <title>Azorus Solution Enables The University of Warwick to Enhance the Prospective Student Experience ...</title>
            <link>http://azorus.com/news/view_news.html?news_id=2</link>
            <description>Azorus Inc., a leader in marketing focused Customer Relationship Management software directed exclusively at the higher education market announced today that The University of Warwick has selected the company's CRM enquiry management system to help the University optimise its overall recruiting efforts. The Azorus solution is a powerful yet easy to use system that enables a recruitment office to customise and automate communications directed at prospective students using the company's portal capabilities as well as a host of other electronic based communications tools designed for today's Digital Native students.

Richard Harrison, Events and Enquiries Manager at The University of Warwick states, &quot;the Azorus solution is exactly what we need to take the next step in our overall e-recruiting strategy. Our website is a critical element in our marketing mix and its importance is only increasing. With the ability now to personalise and tailor information we will be able to establish meaningful relationships during the recruiting cycle improving our ability to attract the right students. Today's students have very high demands of university websites and their expectation of instantaneous information delivered to them on their terms is only increasing. For Warwick, we will for the first time be able to automate a number of tasks but most importantly, they will be personalised to the individual students needs' this is truly a breakthrough for our recruiting office&quot;.

&quot;In a time of heightened competition for institutions in the UK and around the world, universities must be able to utilize the web to its full potential and achieve increased operational efficiencies. This is what The University of Warwick has recognized and they are clearly among the leaders in the United Kingdom in the area of specialized e-recruiting.&quot; states Stephen MacDonald, CEO of Azorus.  The University of Warwick has recognized this challenge and as leaders sought out a best of breed solution to ensure the needs of the institution are met today and into the future. After an exhaustive review, Azorus was awarded this important contract which will enable Warwick to provide these essential capabilities with the result being both more and better students who will successfully graduate from the institution.

&quot;To students considering their university options, the web has become the most important tool in their search process. Students today are incredibly web savvy and demanding of the web sites they visit. If you try the one size fits all approach, students will simply pass you by&quot;, states MacDonald of Azorus. He goes on to add, &quot;the amount of information a student has to wade through on a typical university website is incredible. The future for universities who rely on the web for recruiting will be based on personalised interest driven content for its visitors. In other words, give the prospective student visiting the site information that is meaningful and relevant to them&quot;. The Azorus solution is focused on providing rich and relevant interest driven content to prospective students through the students own personal web portal. Moreover, Azorus provides its clients with advanced tools to arm an admissions office with the ability to mass customise and automate communications and effectively track the flow of information between the institution and prospective students. The Azorus solution will also be integrated with SITS, Warwick's Student Information System providing seamless communications and student status management for the Admissions Office.</description>
            <author>info@azorus.com</author>
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            <title>Azorus launches Yield Management services for Eastern Illinois University and the University of ...</title>
            <link>http://azorus.com/news/view_news.html?news_id=1</link>
            <description>Azorus Inc., a CRM software and services firm focused exclusively on the higher education market is pleased to announce that Eastern Illinois University and the University of Houston have both selected Azorus to help improve their yield rates through utilizing the Azorus Yield Management Program; a module of the company's advanced Customer Relationship Management (CRM) suite.  The Yield Management program from Azorus offers higher education institutions a way to effectively wrap their arms around accepted students in the last phase of the recruitment cycle. Institutions seek to increase their historical yield numbers by segmenting their accepted student populations and having Azorus deliver key messages to each segment throughout the conventional &quot;summer melt&quot; period when accepted students mysteriously disappear and simply do not show for their first day of class. This summer melt, which has a direct effect on institutional yield, has become a growing concern with the increase in the number of &quot;stealth applicants prospective students the institution first meets when an application is received.

Prior to signing with Azorus, Eastern Illinois University (EIU) were working towards a communications strategy for their accepted students but were not able to execute a plan that delivered targeted messages to unique segments of their accepted pool. As Brenda Major, Director of Admissions, says &quot;With nearly 40% of our incoming freshmen being first generation students, we need a way to more effectively inform them through the important summer months why an EIU education and experience would be a valued life experience for them.&quot;  Major continues by saying that &quot;another unique goal is for us to change the demographics of our institution to a small degree. We seek to gradually increase our freshmen class from 60% to 70% and having Azorus assist us with communicating with students and helping us focus on who is truly engaged, we feel will be a huge asset in converting those extra 100 students.&quot;

For Jeff Fuller, Director of Admissions at the University of Houston (UH), the mandate is somewhat different.

Fuller says, &quot;This is the first year we've been able to focus on Yield. Despite its importance, this is the first time we've been able to segment our database, deliver relevant communications to each segment, and most importantly report back on student interest to help refine our final recruitment efforts.For UH, enhancing the profile of the school is a key mandate and enrolling top tier students is critical.  Azorus is helping us focus on students with high SAT scores and who graduated high school in the top 20% of their class. Historically, we have 48% of our freshmen in this category and we seek to push that over 50%.&quot;

Although each institution has unique goals, choosing Azorus to help with increasing yield was due to a common factor. As Major said, &quot;When we were contacted by Azorus they exemplified all we want in a vendor. They were exceptionally personable in their approach; they had done a lot of research on our situation and had some excellent suggestions out of the gate. We immediately felt a trust and sensed that they sought to partner with us.&quot;</description>
            <author>info@azorus.com</author>
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            <title>St. Francis Xavier University, Canada's top Undergraduate University now top of class at High ...</title>
            <link>http://azorus.com/news/view_news.html?news_id=13</link>
            <description></description>
            <author>info@azorus.com</author>
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            <title>Top Undergraduate University now top of class at High School Recruiting Events</title>
            <link>http://azorus.com/news/view_news.html?news_id=9</link>
            <description>St. Francis Xavier University (St.FX), one of Canada's top undergraduate universities, located in Antigonish, Nova Scotia records surge in interest and increase in their ability to deliver timely communications to prospective students by using Azorus' Digital Recruit solution.

St.FX began the busy fall recruiting cycle using Digital Recruit to capture prospective student information electronically and automatically deliver email to students immediately following an event. During the first 2 weeks of the season, StFX sent 5 of their recruiters to high schools across the country with digital pens provided by Azorus. Having attended more than 30 high school visits in those first 2 weeks, the institution was able to capture information, and deliver personalized emails to more than 400 prospective students automatically!

While previously unable to track high school recruiting event data, Robb Parker, the Director of Admissions at StFX, insists that the real value of the solution is in the increased ability to deliver better, more timely communications to students. &quot;When attending high school events the emphasis can often be to just give the student information. Telling students about the institution, and offering them print material, is important but so too is collecting the students' information so that we might deliver additional information to them in a medium they are certain to review&quot;, says Robb. &quot;The Digital Recruit system allows us to easily capture the student's information and then show true appreciation for their interest in us by delivering a well crafted and appropriate email to the student immediately following the event.&quot;

The process of inputting student address cards into the system previously took a lot of time and effort and did not ensure that students received a timely response. StFX recruiters now upload student records following an event with almost no data entry and deliver a personalized email within hours of speaking with the student. To have the system operational for the fall cycle, forms were designed and printed, emails drafted, the system configured, and training delivered to StFX staff within 7 weeks of engaging Azorus.

Shirlyn Aker, one of St.FX's recruiters says, &quot;At the end of the day we review the student records, make any minor edits, and with a simple login are able to upload all the student information from the day. Once complete, we know that all the students are moments away from receiving a personalized message from the recruiter they spoke with earlier that day.&quot;

In addition to offering students better communications, the tool has created a lot of buzz at the high schools they have visited. &quot;Students take the cap off the pen and it vibrates a little. They often are taken aback and when we tell them what happens when they fill out a form, they look at the pen to see the tiny camera inside it, look back at us and say &quot;COOL!&quot;, says Shirlyn. &quot;The digital pens certainly are an attention getter.&quot;

Consistently being ranked as one of Canada's top undergraduate universities does not, however, permit StFX to rest on its laurels. &quot;We need to continue to be leaders and find innovative ways to show students how unique our institution is&quot;, says Robb. &quot;Ensuring that our entire recruitment effort is personalized to each student we meet is critical to us retaining such a high profile and the Digital Recruit system is certainly helping us enhance our presence with today's students.&quot;</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>St.FX, Canada's #1 Undergraduate University to use Digital Recruit from Azorus Inc</title>
            <link>http://azorus.com/news/view_news.html?news_id=12</link>
            <description>Azorus Inc., a Halifax based software and services firm focused exclusively on the higher education market today announced that St. Francis Xavier University (StFX), located in Antigonish, Nova Scotia, has signed an agreement to deploy the Azorus Digital Recruit solution to assist the university with its upcoming recruiting campaign.

Digital Recruit is a highly innovative solution developed by Azorus that utilizes a Digital Pen and a specialized paper form that captures student information at University Fairs and during high school visits. The Digital Recruit system selected by StFX is linked to the Azorus Customer Relationship Management (CRM) suite of tools that engages students instantly with personalized emails and communications from the university.

St.FX is only the second university in North America to leverage this highly innovative solution from Azorus with the other institution being Ryerson University of Toronto. Robb Parker, Director of Admissions at StFX played a major role in the selection of this solution from Azorus. The collection of student information for universities and colleges during high school visits has been the same way for decades. Students fill out an inquiry card which then must be manually entered into a database at which point we would then send that student an information package. It is slow, inefficient and clearly does not meet the needs of today's web savvy students. Digital Recruit eliminates manual data entry entirely!  Each Digital Pen holds several hundred student records and once the recruiter connects to the Internet the data is uploaded to the Azorus CRM system at which point we instantly connect with students via email. We can then engage the student and send them personalized information. One of the most important aspects of recruiting today's students.

This award winning solution from Azorus really addresses a sore point for Universities and Colleges. &quot;Today's students are the most technologically advanced and demanding students in history. They expect instantaneous responses and more importantly, responses that are personalized to their interests and needs&quot;, states Stephen MacDonald, CEO for Azorus. &quot;Technology is the only way to address these demands and we have found the right combination that still allows a student to fill out an inquiry card but all of the information is immediately digitized. Some universities we talk to say that by the time the traditional inquiry card has been filled out by a student, it could be weeks before that student receives anything from the institution. Clearly an unacceptable timeline if you are 17 years old and thinking about university.&quot; The Digital Recruit solution addresses three primary business issues; it automates a typically manual business process, it can save time and money for the university and it definitely increases student satisfaction providing the university with a competitive edge.

StFX has been Canada's #1 primarily undergraduate University for the last 5 years as ranked by Maclean's magazine. According to the Maclean's magazine rankings, the work to strengthen the University's attraction is receiving national recognition. StFX leads its category in entering averages, national reputation, and alumni support. Indeed, StFX has enjoyed the highest percentage of alumni support for all universities in Canada for the past 6 years.</description>
            <author>info@azorus.com</author>
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        <item>
            <title>St. Francis Xavier University, Canada's #1 Undergraduate University continues its tradition of ...</title>
            <link>http://azorus.com/news/view_news.html?news_id=8</link>
            <description>Azorus Inc., a Halifax based software and services firm focused exclusively on the higher education market today announced that St. Francis Xavier University (StFX), located in Antigonish, Nova Scotia, has signed an agreement to deploy the Azorus Digital Recruit solution to assist the university with its upcoming recruiting campaign.

Digital Recruit is a highly innovative solution developed by Azorus that utilizes a Digital Pen and a specialized paper form that captures student information at University Fairs and during high school visits. The Digital Recruit system selected by StFX is linked to the Azorus Customer Relationship Management (CRM) suite of tools that engages students instantly with personalized emails and communications from the university.

StFX is only the second university in North America to leverage this highly innovative solution from Azorus with the other institution being Ryerson University of Toronto. Robb Parker, Director of Admissions at StFX played a major role in the selection of this solution from Azorus. The collection of student information for universities and colleges during high school visits has been the same way for decades. Students fill out an inquiry card which then must be manually entered into a database at which point we would then send that student an information package. It is slow, inefficient and clearly does not meet the needs of today's web savvy students. Digital Recruit eliminates manual data entry entirely. Each Digital Pen holds several hundred student records and once the recruiter connects to the Internet the data is uploaded to the Azorus CRM system at which point we instantly connect with students via email. We can then engage the student and send them personalized information. This is one of the most important aspects of recruiting today's students.

This award winning solution from Azorus really addresses a sore point for Universities and Colleges. &quot;Today's students are the most technologically advanced and demanding students in history. They expect instantaneous responses and more importantly, responses that are personalized to their interests and needs&quot;, states Stephen MacDonald, CEO for Azorus. Technology is the only way to address these demands and we have found the right combination that still allows a student to fill out an inquiry card but all of the information is immediately digitized. Some universities we talk to say that by the time the traditional inquiry card has been filled out by a student, it could be weeks before that student receives anything from the institution. Clearly an unacceptable timeline if you are 17 years old and thinking about university. The Digital Recruit solution addresses three primary business issues; it automates a typically manual business process, it can save time and money for the university and it definitely increases student satisfaction providing the university with a competitive edge.

StFX has been Canada's #1 primarily undergraduate University for the last 5 years as ranked by Maclean's magazine. According to the Maclean's magazine rankings, the work to strengthen the University's attraction is receiving national recognition. StFX leads its category in entering averages, national reputation, and alumni support. Indeed, StFX has enjoyed the highest percentage of alumni support for all universities in Canada for the past 6 years.</description>
            <author>info@azorus.com</author>
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            <title>Digital Recruit Released to the Higher Ed Market</title>
            <link>http://azorus.com/news/view_news.html?news_id=11</link>
            <description>Azorus Inc. has just announced the release of Digital Recruit, their innovative new technology that instantly connects higher education recruiters with new prospects.

Digital Recruit allows recruiters to initiate electronic communication with prospects within minutes of making contact. Student data is captured digitally as the prospect fills out an inquiry card, it is uploaded via the Field Tool and an automated welcome email to that prospect is triggered. Contact is swift and efficient, manual data entry is eliminated and the recruiter makes a favorable impression on the prospect.

Azorus CEO Stephen MacDonald believes Digital Recruit will give institutions the edge in the highly competitive education marketplace.

&quot;Digital Recruit is all about being first - first to bring this technology to prospects, first to establish contact, first to send communications and ultimately being the first school on the prospect's mind. This is a win-win solution for institutions and their prospects.&quot;

Digital Recruit was designed to function independently of institutions' current IT infrastructure. Azorus can also host the solution. Digital Recruit will be available across North America, the U.K. and Europe.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Digital Recruit Released to the Higher Ed Market</title>
            <link>http://azorus.com/news/view_news.html?news_id=7</link>
            <description>Azorus Inc. has just announced the release of Digital Recruit, their innovative new technology that instantly connects higher education recruiters with new prospects.

Digital Recruit allows recruiters to initiate electronic communication with prospects within minutes of making contact. Student data is captured digitally as the prospect fills out an inquiry card, it is uploaded via the Field Tool and an automated welcome email to that prospect is triggered. Contact is swift and efficient, manual data entry is eliminated and the recruiter makes a favorable impression on the prospect.

Azorus CEO Stephen MacDonald believes Digital Recruit will give institutions the edge in the highly competitive education marketplace.

&quot;Digital Recruit is all about being first - first to bring this technology to prospects, first to establish contact, first to send communications and ultimately being the first school on the prospect's mind. This is a win-win solution for institutions and their prospects.&quot;

Digital Recruit was designed to function independently of institutions' current IT infrastructure. Azorus can also host the solution. Digital Recruit will be available across North America, the U.K. and Europe.</description>
            <author>info@azorus.com</author>
        </item>
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            <title>Students Choose Ryerson. Applications Up 17.5%</title>
            <link>http://azorus.com/news/view_news.html?news_id=10</link>
            <description>Azorus, a leader in CRM solutions focused on the recruitment and enrollment of prospective students, is pleased to share with you some very positive results from one of our clients, Ryerson University, of Toronto, Canada.

Since the launch of the Azorus suite of e-recruiting tools in September 2005, Ryerson University has experienced remarkable growth. The Ontario Universities' Application Centre (OUAC), shows Ryerson University having 17.5% growth for fall 2007 in first-choice applicants. This compares to the provincial average of 5.2%.

Ryerson's positive results have continued from last year, when the University experienced a 7.4% increase in first-choice applications in fall 2006. In addition, Ryerson University experienced a 9% increase in applications by new recruits and a tremendous 25% increase in campus tour visits by prospective students. Overall, the last two academic years have been extremely successful for Ryerson University. Industry agrees with these results - Campus Technology Magazine, one of the most influential publications on higher education technology, named Ryerson University the Innovator of the Year in E-Recruitment in partnership with Azorus.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Students Choose Ryerson. Applications Up 17.5%</title>
            <link>http://azorus.com/news/view_news.html?news_id=6</link>
            <description>Azorus, a leader in CRM solutions focused on the recruitment and enrollment of prospective students, is pleased to share with you some very positive results from one of our clients, Ryerson University, of Toronto, Canada.

Since the launch of the Azorus suite of e-recruiting tools in September 2005, Ryerson University has experienced remarkable growth. The Ontario Universities' Application Centre (OUAC), shows Ryerson University having 17.5% growth for fall 2007 in first-choice applicants. This compares to the provincial average of 5.2%.

Ryerson's positive results have continued from last year, when the University experienced a 7.4% increase in first-choice applications in fall 2006. In addition, Ryerson University experienced a 9% increase in applications by new recruits and a tremendous 25% increase in campus tour visits by prospective students. Overall, the last two academic years have been extremely successful for Ryerson University. Industry agrees with these results - Campus Technology Magazine, one of the most influential publications on higher education technology, named Ryerson University the Innovator of the Year in E-Recruitment in partnership with Azorus.</description>
            <author>info@azorus.com</author>
        </item>
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            <title>The Winner of the Lobster Contest is Louis D. Hunt, Jr. from NC State University</title>
            <link>http://azorus.com/news/view_news.html?news_id=18</link>
            <description>Azorus is excited to announce the winner of our AACRAO SEM conference give away. Louis D. Hunt, Jr., Vice Provost and University Registrar of NC State University was the winner and will soon be enjoying an Authentic Nova Scotia Lobster feast for ten.

The Azorus team had unprecedented success at the recent AACRAO Strategic Enrollment Management (SEM) conference held in Phoenix. The Azorus booth showcased our latest Digital Ink technology that allows university and college recruiters to digitally capture paper based inquiry cards. This innovative solution eliminates manual data entry and most importantly, speeds the response to prospective students. Along with this innovative tool, the Azorus booth also gave attendees a chance to learn about our suite of CRM tools designed to enhance the connection between higher education institutions and prospective students and influencers.

The good news from Phoenix continued as Stephen MacDonald, Azorus CEO conducted a presentation to a very engaged audience on &quot;Students as Customers&quot;. The presentation enlightened participants on the trends in marketing to teens as well as understanding their behavior when it comes to web based electronic communications and the role of these tools in higher education.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>AARACO's 16th Annual Strategic Enrollment Management Conference</title>
            <link>http://azorus.com/news/view_news.html?news_id=20</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>NACAC 2006 National Conference in Pittsburg</title>
            <link>http://azorus.com/news/view_news.html?news_id=17</link>
            <description>Azorus is pleased to be joining this year's NACAC 2006 National Conference in Pittsburg. The National Association for College Admission Counseling (NACAC) is an organization committed to helping students with decisions on attending postsecondary education. This year's conference is taking place October 5th to 7th at the David L. Lawrence convention center in Pittsburgh. As a recognized leader in higher education software, Azorus will be there to showcase our hot new technologies and advanced e-CRM software that can give you the competitive edge in the marketplace. Azorus is excited about participating and invites you to join our Senior Accounts Director, Toby Keeping, at our Booth 231 on October 5th to 7th to learn more about our exciting new Digital Ink technology.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus continues its rapid growth with two new colleges signing on</title>
            <link>http://azorus.com/news/view_news.html?news_id=19</link>
            <description>Azorus Inc. an innovator in CRM technologies for higher education is pleased to announce Walla Walla College and Lower Columbia College as the latest two schools to join our growing list of clients. Both Colleges were in search of an innovative e-recruitment solution for their Admission offices and Azorus was the winning choice. Walla Walla College and Lower Columbia College selected the Azorus Customer Relationship Management (CRM) software suite to advance their e-recruitment efforts between prospective students and the admission department.

Each college will soon have the capability to reach more prospective students with the Azorus suite of relationship management tools by connecting with students through the web and other sophisticated online recruitment tools. The Azorus system provides students with an easy way to access personalized information about the colleges' one of the most important considerations students expect when researching their higher education options. The advanced web based self service tools will not only drive key yield numbers from inquiry to application to enrollment, but because much of the information is pushed to students electronically, direct marketing costs can be reduced while also improving staff efficiencies.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>The CASE Europe Annual Conference 2006</title>
            <link>http://azorus.com/news/view_news.html?news_id=16</link>
            <description>This is our 3rd year participating in the CASE Europe Conference, one of the finest higher education conferences in the world. CASE draws together higher education professionals from around the world to discuss Alumni Relations, Communications, Marketing and Fundraising. We are pleased to be involved in several events this year and would like to extend a personal invitation to visit us at any of our events. Azorus is proud to be a Platinum Co-sponsor at the Welcome Dinner on September 5th. Also, please join Stephen MacDonald, CEO of Azorus, on the 6th of September for a presentation on the role of the Internet and how to connect with today's web savvy student. If you are interested in increasing your enrollment, simplifying the student recruitment process and making your admissions office a more efficient place, join our Senior Accounts Director, Toby Keeping, at our Booth on September 5th and 6th. Azorus will be located in the Banqueting Hall at Booth 29 and welcomes you to stop by to view a demo of our advanced suite of recruitment technology.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>2 Colleges Select Azorus CRM Suite for Higher Education</title>
            <link>http://azorus.com/news/view_news.html?news_id=15</link>
            <description>Azorus Inc. a leader in CRM for higher education announced today the addition of three new schools to the company's growing client roster. Columbia Basin College and Grays Harbor College have recently selected Azorus as their preferred provider of Customer Relationship Management (CRM) software designed to enhance relationships with prospective students.

Each of the colleges will soon deploy one of the most advanced CRM suites available in the market to facilitate relationships between prospects and these institutions. Beyond prospects, the Azorus suite of CRM tools allows these colleges to also develop retention strategies among currently enrolled students.

Azorus CEO Stephen MacDonald states &quot;it is very gratifying that US higher education institutions recognize the importance of technology in the recruitment and retention of students. Azorus is known to be a leader in this critical role with innovation and outstanding customer care as the hallmarks of our business. We are very pleased to welcome these institutions to our family and we look forward to delivering meaningful results for each of these institutions.&quot;</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus Recruitment Management System Selected for use by Washington State Colleges</title>
            <link>http://azorus.com/news/view_news.html?news_id=14</link>
            <description>Azorus Inc., a software and services company providing sophisticated e-recruitment tools to the higher education market announced today that the company has been awarded the contract for the State of Washington's 34 community &amp; technical colleges on an optional use basis. After a rigorous three-month vendor evaluation process, Azorus was chosen out of a field of 12 vendors to make its services available under this contract.

A group of colleges formed a committee to determine what was required to assist the schools going forward from a recruitment perspective. Vendors who responded to the RFP were evaluated using a detailed scorecard system. Azorus received the highest overall score.

Azorus CEO Stephen MacDonald is very pleased by the outcome. &quot;This contract is a testament to our reputation as a company serving colleges &amp;amp; universities,&quot; says MacDonald. &quot;We have worked very hard over the last few years to ensure our software meets the needs of the higher education market. We are proud of our level of customer care, which enables us to create and maintain critical and long lasting relationships with our clients. The due diligence process exercised by the state was tough but fair, and now we are extremely excited to start working with the State's colleges.&quot;

Jack Huls, VP of Student Services for Peninsula College, was chair of the vendor evaluation committee. &quot;The Azorus solution gives us incredible flexibility to reach our varied audiences, and also represents a platform on which we intend to build future functionality.&quot;

Having seen what Azorus has done, Huls says he believes the committee made the right choice. &quot;The technology that Azorus provides allows us to reach and interact with students on a one-to-one basis - something that otherwise would not be possible.&quot;

The State of Washington's community and technical colleges serve almost 500,000 students from all parts of the state and offer students a vast array of educational options.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Arkansas State University latest institution to join Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=36</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus Inc. to Attend 15th Annual AACRAO SEM Conference</title>
            <link>http://azorus.com/news/view_news.html?news_id=35</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Ryerson University First in North America to have Azorus Inc. Integrate with IntelliResponse</title>
            <link>http://azorus.com/news/view_news.html?news_id=34</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>First in North America to have Azorus Inc. Integrate with IntelliResponse</title>
            <link>http://azorus.com/news/view_news.html?news_id=33</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus Inc. Integrates with Leading ERP Systems to Increase Student Satisfaction</title>
            <link>http://azorus.com/news/view_news.html?news_id=32</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus Continues Its Rapid Growth With 2 New Colleges Signing On</title>
            <link>http://azorus.com/news/view_news.html?news_id=25</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus Continues Its Rapid Growth With 2 New Colleges Signing On</title>
            <link>http://azorus.com/news/view_news.html?news_id=23</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus Integrates with Leading ERP Systems to Increase Student Satisfaction</title>
            <link>http://azorus.com/news/view_news.html?news_id=31</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Four Institutions Choose Azorus Inc. To Facilitate Enrollment and Build Closer Relationships ...</title>
            <link>http://azorus.com/news/view_news.html?news_id=30</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Four More Institutions Choose Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=29</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Ryerson University #1 in Enrollment</title>
            <link>http://azorus.com/news/view_news.html?news_id=24</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>2 Colleges Select Azorus CRM Suite for Higher Education</title>
            <link>http://azorus.com/news/view_news.html?news_id=22</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus appoints new Chief Technology Officer</title>
            <link>http://azorus.com/news/view_news.html?news_id=28</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus Selected for use by Washington State Colleges</title>
            <link>http://azorus.com/news/view_news.html?news_id=21</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Franklin Pierce Graduate Program Selects Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=27</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Franklin Pierce Graduate Program Selects Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=26</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>The College of Saint Rose selects Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=41</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>The University of North Carolina at Greensboro selects Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=40</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Franklin Pierce College of New Hampshire selects Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=39</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>The University of North Carolina at Greensboro selects Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=38</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Dr. Jim Black joins Azorus Advisory Board</title>
            <link>http://azorus.com/news/view_news.html?news_id=37</link>
            <description></description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>The University of Windsor selects Azorus</title>
            <link>http://azorus.com/news/view_news.html?news_id=44</link>
            <description>The University of Windsor has selected the Azorus CRM system to help the university maximize its recruiting efforts. The Azorus solution is a powerful yet easy to use system that enables a recruitment office to customize and automate communications directed at prospective students.

The Azorus solution is focused on providing rich and relevant interest driven content to prospective students through the students own personal web portal. Moreover, the system provides advanced tools to mass customize communications and effectively track the flow of information between the institution and prospective students.

Bruce Roberts, President of Azorus is extremely happy with Windsor's decision. &quot;It is deeply gratifying to be selected by the University of Windsor who are very knowledgeable about e-recruiting and have chosen our solution to ensure they meet their enrollment management objectives&quot;.</description>
            <author>info@azorus.com</author>
        </item>
        <item>
            <title>Azorus and IntelliResponse form a Partnership for Higher Education</title>
            <link>http://azorus.com/news/view_news.html?news_id=43</link>
            <description>Azorus Inc. a leader in relationship management software directed at the education market, announced today a strategic sales partnership with Comtext Systems, the designer of self-service and knowledge management application tools. Azorus is now a value added reseller of Comtext's IntelliResponse software.

&quot;We believe that the future of web sites in Educational Institutions as well as Corporations is the creation of instant, informative, interesting and innovative solutions. That means systems, which allow customers, clients, students and staff to get immediate access to the exact information they are searching for, says Ted Madden, COO of Comtext. &quot;We are very pleased to be partnering with Azorus as both Companies are committed to the post secondary education market,&quot; he added. Azorus Inc. provides powerful relationship management software focused on the education market. Their approach to doing business is similar to Comtext's. Both Companies are committed to providing customer satisfaction for clients and increasing economic efficiencies, which will immediately, lower costs.

&quot;Both Comtext and our company are about improving relationships and helping clients achieve operational efficiencies,&quot; said Bruce Roberts, President of Azorus. &quot;We feel confident that our partnership with IntelliResponse will add to our product line and allow Azorus to continue to provide top quality assistance to our clients. This is an excellent fit for both our companies and more importantly, for our customers&quot;.</description>
            <author>info@azorus.com</author>
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