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June 17, 2008
Warwick University Press Release:
Azorus Solution Enables The University of Warwick to Enhance
the Prospective Student Experience with Integrated Customer
Relationship Management (CRM) and Marketing Automation
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Halifax, Coventry, UK
zorus Inc., a leader in marketing focused Customer Relationship Management software directed exclusively at the higher education market announced today that The University of Warwick has selected the company’s CRM enquiry management system to help the University optimise its overall recruiting efforts. The Azorus solution is a powerful yet easy to use system that enables a recruitment office to customise and automate communications directed at prospective students using the company’s portal capabilities as well as a host of other electronic based communications tools designed for today’s Digital Native students.
Richard Harrison, Events and Enquiries Manager at The University of Warwick states, “the Azorus solution is exactly what we need to take the next step in our overall e-recruiting strategy. Our website is a critical element in our marketing mix and its importance is only increasing. With the ability now to personalise and tailor information we will be able to establish meaningful relationships during the recruiting cycle improving our ability to attract the right students. Today’s students have very high demands of university websites and their expectation of instantaneous information delivered to them on their terms is only increasing. For Warwick, we will for the first time be able to automate a number of tasks but most importantly, they will be personalised to the individual students needs – this is truly a breakthrough for our recruiting office”.
”In a time of heightened competition for institutions in the UK and around the world, universities must be able to utilize the web to its full potential and achieve increased operational efficiencies. This is what The University of Warwick has recognized and they are clearly among the leaders in the United Kingdom in the area of specialized e-recruiting.” states Stephen MacDonald, CEO of Azorus.
The University of Warwick has recognized this challenge and as leaders sought out a best of breed solution to ensure the needs of the institution are met today and into the future. After an exhaustive review, Azorus was awarded this important contract which will enable Warwick to provide these essential capabilities with the result being both more and better students who will successfully graduate from the institution.
“To students considering their university options, the web has become the most important tool in their search process. Students today are incredibly web savvy and demanding of the web sites they visit. If you try the ‘one size fits all approach,’ students will simply pass you by”, states MacDonald of Azorus. He goes on to add, “the amount of information a student has to wade through on a typical university website is incredible. The future for universities who rely on the web for recruiting will be based on personalised interest driven content for its visitors. In other words, give the prospective student visiting the site information that is meaningful and relevant to them”. The Azorus solution is focused on providing rich and relevant interest driven content to prospective students through the students own personal web portal. Moreover, Azorus provides its clients with advanced tools to arm an admissions office with the ability to mass customise and automate communications and effectively track the flow of information between the institution and prospective students. The Azorus solution will also be integrated with SITS, Warwick’s Student Information System providing seamless communications and student status management for the Admissions Office.
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SOURCE: The University of Warwick
Web site: http://www2.warwick.ac.uk
