June 18 2008
St. Francis Xavier University;
Building a Strong CRM System One Step at a Time
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Halifax, NS, Canada
zorus Inc., a CRM software and services firm focused exclusively on the higher education market is pleased to announce that St. Francis Xavier University (StFX), one of Canada’s top undergraduate universities, is building on the success of last year’s recruitment efforts with Digital Recruit by acquiring the entire suite of CRM capabilities from Azorus.
StFX began the fall 2007 recruiting cycle using the Azorus Digital Recruit solution to capture prospective student information electronically and automatically deliver email to students immediately following a recruitment event. Having been able to personalize the response to 3000 prospective students the same day they met them, StFX has tasked Azorus to take them to the next level of personalized student recruitment.
StFX’s Director of Admissions and Recruitment, Robb Parker voices “ensuring that our entire recruitment effort is personalized to each student is critical to us retaining our high profile. The Digital Recruit solution certainly helped us enhance our presence with today’s students and adopting the Azorus CRM system in its entirety allows us to not only build on that level of personalization, but also to streamline many other internal processes.”
In a province with a declining prospective student population, along with ten other universities, competition for students is fierce. For StFX, the Azorus CRM system will not only allow them to do a better job wrapping their arms around these students, but to also foster relationships with students in other markets. Says Parker, “Being able to maintain the percentage of Nova Scotia students is vital to our institutional philosophy. In order to do that, we believe that Azorus will offer us a competitive advantage in terms of speed and personalization, which combined, will put us as a first choice for students in the region.”
While maintaining a regional balance is important, other markets are clearly in their crosshairs. As summarized by Parker, “The allure of the Azorus platform is the ability to build not only better relationships, but more of them. Being able to deliver equally high levels of service to students in other countries, two provinces away, or down the street will ultimately help us demonstrate what students should expect once they get here.”
About Azorus
The Azorus CRM suite of tools has been exclusively designed for higher education. Azorus is a best of breed provider of relationship management solutions that delivers timely, useful information to prospective students. The company works with clients in the United States, Canada and the UK.
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SOURCE: Azorus, Inc.
CONTACT: Christine Densley, Marketing Specialist, Azorus Inc.,
+1-902-405-4256, cdensley@azorus.com
Web site: http://www.azorus.com
Archived News
- 08 / 2008: Azorus Solution Enables The University of Warwick to Enhance the Prospective Student Experience with Integrated CRM
- 07 / 2008: Tacoma Community College selects Azorus CRM solution - College takes a proactive approach to managing prospective students
- 07 / 2008: Mercyhurst College selects Azorus CRM solution - College takes a proactive approach to managing prospective students
- 06 / 2008: St. Francis Xavier University; Building a Strong CRM System One Step at a Time
- 06 / 2008: Azorus launches Yield Management services for Eastern Illinois University and the University of Houston
- 10 / 2007: St. Francis Xavier University, Canada's top Undergraduate University now top of class at High School Recruiting Events
- 08 / 2007: St. Francis Xavier University, Canada's #1 Undergraduate University Continuing its tradition of Innovation with Digital Recruit from Azorus Inc.
- 06 / 2007: Digital Recruit Released to the Higher Ed Market
- 02 / 2007: Students Choose Ryerson. Applications Up 17.5%
- 11 / 2006: The winner of the lobster contest is Louis D. Hunt, Jr. from NC State University
- 09 / 2006: Azorus Continues Its Rapid Growth With 2 New Colleges Signing On
- 09 / 2006: Ryerson University #1 in Enrollment
- 07 / 2006: 2 Colleges Select Azorus CRM Suite for Higher Education
- 04 / 2006: Azorus awarded the master contract for the State of Washington
- 04 / 2006: Read The University of North Carolina Greensboro customer profile.
- 12 / 2005: Arkansas State University latest institution to join Azorus
- 10 / 2005: Ryerson University First in North America to have Azorus Inc. Integrate with IntelliResponse
- 09 / 2005: Azorus Inc. Integrates with Leading ERP Systems to Increase Student Satisfaction
- 08 / 2005: Four Institutions Choose Azorus Inc. To Facilitate Enrollment and Build Closer Relationships with Students
- 07 / 2005: Azorus Appoints new CTO
- 03 / 2005: Franklin Pierce Graduate Program selects Azorus
- 04 / 2004: Franklin Pierce chooses Azorus
- 04 / 2004: UNC at Greensboro selects Azorus
- 01 / 2004: Dr. Jim Black joins Azorus Advisory Board
- 12 / 2003: University of Windsor selects Azorus
- 10 / 2003: Azorus and IntelliResponse form a Partnership for Higher Education
Archived Events
- 08 / 2008: Azorus will be attending CASE Europe 2008, [August 25-29]
- 06 / 2008: Azorus Hospitality Suite/Sweet Event in Halifax, Nova Scotia. June 26
- 10 / 2006: AARACO's 16th Annual Strategic Enrollment Management Conference
- 10 / 2006: NACAC 2006 National Conference in Pittsburg
- 09 / 2006: The CASE Europe Annual Conference 2006
- 11 / 2005: Azorus Inc. to Attend 15th Annual AACRAO SEM Conference
- 09 / 2005: Azorus is the Platinum Sponsor of the CASE Europe 2005 Annual Conference
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