skip navigation
Talk to me on a personal level and tell me what you have to offer me as an individual. Give me tools to help me make a decision. Give me a way to gain more information, if I decide I want it. - Student View Report, copyright 2005

December 2005

Arkansas State University latest institution to join Azorus

Azorus is pleased to announce that Arkansas State University (ASU) has selected the Azorus suite of customer relatioship management (CRM) tools designed for prospective student recruiting effective immediately. ASU, based in Jonesboro Arkansas is a large university system with 7 campuses throughout the state. Azorus is collaborating with its strategic partner SEMWORKS, the leading strategic enrollment management consulting group in North America to implement its solution for ASU. Dr. Jim Black, President of SEMWORKS has been working closely with ASU and has gained valuable insights into the ASU brand and how to leverage these insights for continued enrollment growth. Furthermore, Azorus is also developing an all new website for admissions which will simplify navigation for students and will reinforce the new branding being developed. Additionally, the use of the Azorus CRM System will be an important step towards consistent and sustainable enrollment growth for ASU. Included within this software suite are advanced email campaign management tools, event & communications management as well as personalized portals for prospective students.

Azorus CEO Stephen MacDonald is very pleased to be working on such an important initiative for ASU and is looking forward to furthering its collaboration efforts with SEM WORKS. "This is an ideal partnership of services delivered to a prestigious client in a highly efficient manner. We are pleased with our strategic partnership with SEM WORKS and Dr. Black and look forward to similar engagements in the future. The beneficiary is ASU as they are receiving the best of both organizations."

Dr. Black is also pleased and believes these types of projects can have a material impact on higher education clients. "We at SEM WORKS are dealing with institutions throughout North America who often have a variety of challenges. We assist to develop and implement enrollment management plans as well as other branding services which are becoming so important in higher ed. Through our partnership with Azorus and their best of breed CRM tools designed for recruitment, our clients get access to proven tools and insights on how best to deploy them to maximize results."

^ top

Archived News

Archived Events

 
Client Focus - Read More
Azorus - Clients
Request More Information Request More Information
Home Home