Be in control
At Azorus, we know that whether you are in control of marketing, recruitment, communication or admissions, when it comes to engaging with and enrolling students, chances are you’re facing increasing expectations on all sides. Typically you need to deliver a certain number of prospects – and enrolled students – without knowing exactly how and where to find the ones that are right for you. Almost daily, you find yourself facing one recurring question: "Are we on target?".
Fortunately the needs of your students, your department and your whole institution are not conflicting, however much it might seem like that. The right CRM solution will help you meet everyone’s expectations at the same time – and ensure that you remain firmly in control.
Having the right system to manage the ongoing relationship with your prospective students, means you can:
• Track the effectiveness of your e-communications strategy and use Social Media Intelligence to see what is being said about you
• Switch/adapt your marketing strategy at any point based on intelligence and not just ‘a hunch’. Focus your efforts, spend only where you need and deliver the right message every time
• Drive your prospects to their own dedicated portal and get to know who they are, what their preferences are, how they behave inside your website and whether they stay active and engaged
• Act upon the intelligence/information the portal presents to you, target the students you really want and balance the quality and quantity of your admissions
• Predict and monitor enrolment far more precisely
• Free up resources, both staff and budget
Simply put, with the right CRM system you can act fast to get results in an ever more competitive marketplace and you will feel much more in control.
“The worth of CRM is obvious to us every single day - thanks to Azorus, we enjoy our work more because it's high-value. We don't have to work as hard to generate the same or better results - it's as straightforward as that.”
- Susan Vercruysse, Ryerson University
