Recruitment Digital Recruit Yield Management High School Visits Social Networking Professional Services
Azorus CRM Meets Social Networking
Azorus Facebook Application
In today's web savvy society it is no surprise that social networking has emerged as a powerful communication tool. Especially, with today's youth whom use social networking sites to gain information connect with friends, express opinions and to feel that they are part of an online community.
At Azorus we understand Higher Education institutions see the importance of embracing social networking sites, such as Facebook, but may face challenges on how to create a strategy, control the messaging or protect their brand. That is why we have developed a Facebook application that lets you interact with prospective, admitted or current students in a more controlled environment directly in Facebook
Functionality:
Control the chatter
University and college Facebook groups are an excellent way to have prospective students connect with current students and learn more about the campus in a noninvasive manner. However, it can be very time consuming for admissions and recruitment staff to monitor these groups and continually post current or accurate information.
The Azorus Facebook application can automatically push relevant content directly into a prospective students Facebook page. This allows institutions to still have control over their messaging, but doing so in a noninvasive manner that ensures accurate and relevant information is reaching prospective and current students.
Build your brand directly in Facebook
With so many Facebook groups being created by students or even spammers, institutions need to make sure that their brand stays consistent and accurate.
The Azorus Facebook application allows institutions to easily control their brand logo, colors and imagery within the Facebook application. The application allows universities and colleges to have direct links off the Facebook application to various administrator groups as well as their homepage, which ensures that students go to the correct site.
Track and report on student interaction
The Azorus Facebook application is designed to provide students with a safe and non invasive platform that allows them to interact and connect with each other knowing that the information they are receiving is coming directly from the institution.
From an administration side the application does have the ability to track and report on students interaction within the Facebook application. Administration staff can monitor such things as:
- When a student adds the application
- When a student RSVPs to an event
- If the student sent the application to a friend
- When the student updates his account within the application